Diamondo

In the heart of Scandinavia, a unique fusion of design philosophies comes to life in a Swedish maximalist furniture boutique, Diamondo. This boutique, a melding of contrasts, blends the minimalist, clean lines typical of Scandinavian design with the bold, expressive ethos of maximalism. Amidst Scandinavia’s rich history and love for art, the flagship Diamondo location arrives with its vibrant colors, eclectic textures, and an emphasis on sustainable, natural materials. It's a space where the stark simplicity of Northern European design meets an extravagant intricate flair, creating an environment that is both invigorating and harmoniously balanced.

  • Web Design
    Brand Identity
    Content Writing
    Logo Design
    Naming

  • Designer: Justin Carey

Category: Concept

View case Study overview

Diamondo's logo elegantly mirrors the flowing curves found in nature. The brand's design system embodies a striking yet soothing approach, embracing the warmth of Scandinavian maximalism. This concept stands in contrast to its origin, offering an intriguing antithesis.

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