Brand & Visual Identity
Packaging
Signage

Designer: Justin Carey

The Apple Barn, a beloved Vermont landmark nestled in Bennington, has been a cherished destination for locals and travelers alike for over 50 years. Known for its fresh-baked pies, apple cider, maple products, and seasonal treats, it’s a taste of Vermont tradition.

When The Apple Barn approached us for a brand refresh, their logo hadn’t been updated in over 25 years. The goal was clear: honor the legacy while signaling a new chapter. We set out to create a visual identity that would evoke nostalgia while feeling relevant to today’s audiences.

We wanted to remind everyone that all Vermont roads lead to The Apple Barn.