Brooklyn based design studio creating conscious design for social good and creative culture.
Have a project in mind?
We want to help.
Let’s build
Book a call to find out how we can help.
Offerings
Branding & Identity
Establish your brand’s visual and verbal expression.
Mentorship
Starting your design career? Get 1:1 professional mentorship.
Design Consultancy
Discover your project’s needs through custom design planning.
Have something in mind?
Want Studio is a versatile design partner, offering a variety of services.
Workshops
Want Studio offers in-person and remote workshops for aspiring designers. We tailor coursework to your needs, supplying an enriching learning experience.
Design Principles
You will learn design principles through a series of exercises
Live Critiques
Engage in live discussion and feedback with 1:1 + group critiques
Custom Briefs
Our prewritten briefs & timed coursework offer studio simulation
Industry Insights
Get insights and professional advice for freelancing & industry engagement
Branding process
We carefully examine your brand, make mood boards, and craft a design plan. Together, we pinpoint three essential brand traits that inspire our creative process.
Discovery →
Delve into the core idea of your brand with a 1:1 conversation
Brand Identity System →
Capture and codify in a systematic, creative and usable way
Strategy + Positioning →
Establish your brand's unique voice, appearance, and behavior
Brand Book →
Final brand deliverables will encompass a brand style guide
Tailored previews of your brand's potential
Mood Worlds →
Launch •
The most exciting part
A closer look
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In our Discovery session, we'll delve into the core aspects of your business or project. Please bring the following:
○ Your company's overview, mission, or vision
○ Short-term and long-term goals
○ Functional and emotional benefits of your service or product
○ Current or potential challenges for your business & brand
○ Any research you've conducted so far
○ Design inspiration sourcesDon't worry if you're missing any of these elements; we can assist in developing them.
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Want Studio will analyze competitors and similar projects in your field to carve out a unique brand position for you. We'll design a visual identity tailored to engage both your current and prospective audiences. If your brand requires a new name, we've got you covered.
We'll collaboratively establish your brand's unique voice, appearance, and behavior.
The end result is a comprehensive Brand Guidebook. This will serve as the cornerstone for Want Studio, your in-house team, and any other partners to develop all future brand expressions and experiences.
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In coordination with our Brand Positioning efforts, we'll develop three distinct visual "mood worlds" to illustrate the future aesthetic of your brand. These mood worlds will encompass typography, color, photography, packaging, and real-world activations.
Consider these 'worlds' as tailored previews of your brand's potential look and feel. While we draw from existing inspirations to create these mood boards, they're not for direct replication. Instead, they offer an aesthetic essence that can be uniquely customized for your brand.
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Based on approved brand positioning, brand name, and chosen visual mood world, Want Studio will develop 2-3 ‘brand worlds’ that visualize how the evolved identity system can be brought to life in all levels of communications. The goal of this phase will be to capture and codify in a systematic, creative and usable way.
Brand Identity Systems go far beyond a logo. As such, each direction will visualize the brand’s key elements – word mark, identity, packaging, typefaces, photographic direction, and color palette.
Through 2 rounds of review and feedback, the 2-3 brand concepts will be refined to 1 final direction. Once selected, the final brand concept will be extended to additional communications and visual applications and finally guidelines.
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Final brand deliverables will encompass a brand style guide as well as internal communication templates for priority creative executions.
Want Studio will work with your team to ensure that all deliverables meet the functional and aesthetic requirements for their day-to-day use. The end goal of this phase is to provide your internal team with all of the working materials to develop, extend, and maintain the brand across all aspects of the company.
The most exciting part: the Launch!