Brands designed
to be wanted.

Method

01

Outline of a diving helmet

We listen first, then define a clear direction rooted in your goals, challenges, and cultural context.

Discover

02

A black-and-white drawing of a swan with a curved neck and a rounded body.

We translate insight into a distinct, resonant visual language that expresses your brand clearly.

Design

03

Outline of a panda with a large rounded head and body, black ears, and black patches around the eyes.

We bring your identity to life with guidelines, toolkits, and optional production assistance.

Build

Phases

  • Come to the Discovery session ready to share your business overview, goals, product benefits, challenges, any research, and visual references. If anything is missing, we’ll work together to define and build it.

  • Want Studio analyzes your landscape to define a clear, differentiated position, then designs a tailored identity, voice, and naming if needed. The result is a comprehensive Brand Guidebook that anchors all future brand expression.

  • Based on the approved strategy and direction, we develop 2–3 brand worlds that show how the full identity system comes to life across key touchpoints. Through review and refinement, one direction is selected, expanded across applications, and finalized into clear, usable guidelines.

  • We deliver a complete brand toolkit, including a style guide and key templates, built for real day-to-day use. Your team is equipped to manage and grow the brand, culminating in a confident, well-prepared launch.

Brand Suites

Tier 1

Brand Foundation

New or refreshed core identity for Founders who need to show up with clarity, fast.

  • – Discovery session
    – Light Research & Positioning
    – Logo System
    – Color Palette
    – Typography
    – 3 Brand Samples
    – 1-page brand guidelines
    – File Delivery

  • $6,500 - $9,500

  • 4 – 6 weeks

Tier 2

Brand Expression

Full creative direction with positioning built in. Strategic collaborator potentially looped in.

  • – Light Strategy
    – Positioning
    – Audience + Competitive Landscape
    – Full Logo System
    – Color Palette
    – Typography
    – Pattern or Icons
    – Short Brand Guidelines
    – 3 branded collateral templates

  • $14,00 - $20,000

  • 8 – 10 weeks

Tier 3

Brand System

Full suite for companies or organizations looking to scale or rebrand.

  • – Brand Strategy
    – Positioning
    – Audience + Competitive Landscape
    – Full Logo System
    – Color Palette
    – Typography
    – Pattern or Icons
    – Comprehensive Brand Guidelines
    – 6 branded collateral templates
    – Web design direction (5 key pages)

  • $28,000 - $45,000+

  • 14 – 20 weeks

Get a quote

Have a project in mind? We’ll send you a quote.